Color CMOS 720p (1280x720) HDTV Image Sensor with OmniBSI+™ Technology

The OV9728 is a low-power, cost-efficient CameraChip sensor designed for secondary camera applications in notebooks, tablets, smartphones and smart TVs. The high-performance OV9278 delivers exceptional 720p high-definition (HD) video, which exceeds the criteria of premium video specifications for Microsoft® Lync™ and Skype®.

The OV9728 utilizes a 1.75-micron OmniBSI+™ pixel architecture to deliver best-in-class low-light sensitivity, a 60 percent improvement in full-well capacity (FWC), a 4 dB improvement in dynamic range, and a significantly enhanced signal-to-noise ratio (SNR). A 1/6.5-inch sensor, the OV9728 can record 720p HD video at 30 frames per second (fps) or high-quality cropped VGA video at 60 fps.

The OV9728 provides full-frame, sub-sampled, windowed or scaled 8- and 10-bit images. All required image processing functions, including exposure control and defective pixel cancelling, are programmable through the serial camera control bus (SCCB) interface. It features a one-lane high-speed MIPI interface and fits into a compact 6 x 6 x 3 mm module.


  • MIPI and D-PHY specification (contains one clock lane and one data lane) with a maximum of 600 Mbps data transfer rate

  • Supports free-running clock and gated clock

  • Supports global analog gain

  • High sensitivity and low dark current for low-light conditions

  • Low operating voltage and low power consumption for embedded portable applications

  • Supports down sample mode and VarioPixel®

  • Auto black level calibration

  • Defect correction capability

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Product Specifications

Part NumberOV9728-A30A
Analog / DigitalDigital
Power RequirementStandby: 60 µA
Temperature RangeOperating: -30°C to +70°C junction temperature
Stable image: 0°C to +50°C junction temperature
Output Format10-bit RAW RGB data
Optical Format1/6.5"
Frame RateFull @ 30 fps
Pixel Size1.75 µm
Image Area2270 x 1806 µm
Package30-pin CSP3
Package Dimensions3810 x 3260 µm
Product Brief Product Brief

Image Sensors
  • Native HD
  • 23-megapixel
  • 21-megapixel
  • 20-megapixel
  • 16-megapixel
  • 13-megapixel
  • 12-megapixel
  • 10-megapixel
  • 8-megapixel
  • 5-megapixel
  • 4-megapixel
  • 2-megapixel
  • 1-megapixel
  • VGA
  • 400x400
  • Analog
  • LCOS
  • View LCOS Products
  • CameraCubeChip
  • 720p
  • VGA
  • 400x400
  • Omni-ISP™ IP Cores
    Related Information
  • OmniBSI+™
  • OV9728 Product Brief (pdf)
  • More Info
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  • BSI Video
  • OV10640 HDR Video
  • PureCel®Plus Video
  • All Product Briefs
  • Contact Info
  • sales@ovt.com
  • Green Packaging!
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