Color CMOS 720p HDTV Image Sensor with OmniBSI Technology

The OV9740 is a 1/6.9-inch system-on-a-chip (SoC) CMOS image sensor designed for highly demanding video applications in portable media players (PMPs), home entertainment devices and notebooks. It is the first 720p HD SoC image sensor that meets the premium video quality criteria for Microsoft® Office Communicator and the High Quality Video specifications for Skype™. With all image quality tuning and processing done on-chip, the OV9740 enables customers to simplify product development and accelerate time-to-market, making the SoC sensor a cost effective, one-stop-shop solution for emerging consumer applications including notebooks, netbooks, webcams, gaming consoles, portable media players, mobile phones, smart phones, TVs and set-top boxes.

The OV9740 combines OmniVision's 1.75-micron OmniBSI™ backside illumination pixel architecture and high-end image signal processor (ISP) to deliver 720p native high-definition (HD) video at 30 frames per second. The OV9740 offers best-in-class low-light sensitivity at 1300 mV/lux-sec in an ultra-thin camera module height of less than 3.2 mm. As a native HD sensor, the OV9740 does not suffer from degradation or image artifacts due to scaling or cropping, which is typically used to achieve HD resolution from larger array sensors.

OmniVision's ISP features high-end image processing functions such as advanced automatic white balance and color noise reduction in the YUV domain while maintaining high frequency details delivering clear, sharp still image and video capture. Additional advanced image processing functions include automatic exposure control, automatic gain control, auto black level calibration, gamma correction, defect pixel correction, edge enhancement, and lens correction, which are all programmable through a standard serial camera control bus (SCCB) interface. A dual-lane, high speed MIPI interface supports RAW RGB and YUV422 output formats.


  • MIPI interface (contains one clock lane and two data lane with a maximum of 680 Mbps data transfer rate)

  • High sensitivity and low dark current for low-light conditions

  • Low operating voltage and low power consumption for embedded portable applications

  • Supports down sample mode and VarioPixel®

  • Advanced interpretation algorithm

  • Auto black level calibration, automatic exposure and gain control (AEC/AGC), advanced automatic white balance (AWB)

  • Image quality controls:
    - Color saturation
    - Gamma
    - Sharpness (edge enhancement)
    - Lens correction

  • Defect correction and noise cancelling capability

  • Image scaling capability from 720p resolution

  • Supports RAW RGB and YUV422 output format

  • Standard serial SCCB interface

Product Specifications

Part NumberOV9740-G04AOV9740-A46A
Analog / DigitalDigitalDigital
Power RequirementPWDN: 55 µW
Standby: 24 µW
Active: 180 mW
Standby: 24 µW
PWDN: 55 µW
Active: 180 mW
Temperature RangeOperating: -30°C to +70°C junction temperature
Stable image: 0°C to +50°C junction temperature
Operating: -30°C to +70°C junction temperature
Stable image: 0°C to +50°C junction temperature
Output FormatRAW RGB data, YUVRAW RGB data, YUV
Optical Format1/6.9"1/6.9"
Frame RateFull @ 30 fpsFull @ 30 fps
Pixel Size1.75 µm1.75 µm
Image Area2296 x 1281 µm2296 x 1281 µm
PackageCOB46-pin CSP3
Package Dimensions4500 x 4500 µm4485 x 4485 µm
Product Brief Product Brief Product Brief

Image Sensors
  • Native HD
  • 23-megapixel
  • 21-megapixel
  • 20-megapixel
  • 16-megapixel
  • 13-megapixel
  • 12-megapixel
  • 10-megapixel
  • 8-megapixel
  • 5-megapixel
  • 4-megapixel
  • 2-megapixel
  • 1-megapixel
  • VGA
  • 400x400
  • Analog
  • LCOS
  • View LCOS Products
  • CameraCubeChip
  • 720p
  • VGA
  • 400x400
  • Omni-ISP™ IP Cores
    Related Information
  • OmniBSI™
  • OV9740 Product Brief (pdf)
  • More Info
  • BSI-2 Video
  • BSI Video
  • OV10640 HDR Video
  • PureCel®Plus Video
  • All Product Briefs
  • Contact Info
  • sales@ovt.com
  • Green Packaging!
    OmniVision is committed to reducing carbon footprint by incorporating green technologies into every aspect of design and manufacturing; in compliance with the European Union (EU) directive that bans lead (Pb) and other specified materials in electrical and electronic equipment, all OmniVision products are available in 100 percent lead-free packaging.
    Unrivaled Customer Support
    No solution is complete without customer support. OmniVision customers are assured of rapid local support from dedicated resources located around the globe.